Target Audience

I thought the best way to decide on my target audience and reader profile would be to look at another magazines target market.

The social economic grades I'm aiming my magazine at will be; C2 and D.

I have taken into consideration who would listen to this genre of music and how old they would be.

 

IDJ offer a very specific audience.

The average reader of IDJ has been dj’ing for 5 years.

They playout 2.7 times per month.

235 playout 4 times per month or more.

59% would describe themselves as bedroom dj’s.

35% would describe themselves as club dj’s.

16% would describe themselves as mobile dj’s.

The average reader is 26 years old.

31% are 20-24 years old.

93% are male

7% female