Monday, 13 December 2010

My Chosen Music Genre, HOUSE!

My chosen genre for my music magazine will be House music.
House music firstly is a style of electronic house music and is strongly influenced by elements of Soul and Funk-infused varieties of Disco music.

House music originated from Chicago, Illinois, USA in the early 1980's.
To begin with it was seen as hugely different from other styles of music until it fell into the mainstream Pop and Dance music charts and became immensely popular worldwide in 1990.

This type of music is famous for it's unique sound of which the elements are;

Prominent Bass Drum
Prominent Synthesiser Baseline
Electro Drums
Electro Effects
Reverb and Delay enhanced vocals

All this together creates something that is not already placed within another genre. 2010 has been a big year for house music in the UK with 'Swedish House Mafia' entering the charts at number one countless times.

Here is the video of their single 'One' that took the country by storm this year.




I have chosen this genre because I feel like I fit currently fit into the target audience of house music and lately it has become an essential to have on your iPod in the UK. By being in the right target audience I can not only look at what is currently begin published in this sector by the professionals but also get the chance to add some first hand audience touches to my magazine. This gives me a audience point of view and with that in mind a publisher point of view also. What they are publishing, and what we would actually liked to also be published.

At the moment IDJ Published by Zero-g and MixMag published by Development Hell are publishing magazines that do cover some house style music. However also incorporate Techno, Electro and Dance. I aim to make my magazine specific to House style music.

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