LIIAR Interpretation of the Brief

Language

• Conventions
• Camera Angles
• Layout
• House style
• House colours

Institution 

• Publisher. MixMag publisher - Development Hell
• DJ MAG, NME, Q , MixMag.

Ideology

• Moral Values
• Hidden Message

Audience

• Social class;

A – Higher managerial, administrative or professional. 3%

B – Intermediate managerial, administrative or professional. 15%

C1 – Supervisory or clerical, junior managerial, administrative or professional. 23%

C2 – Semi-skilled manual workers. 28%

D – Semi-skilled and unskilled manual workers. 18%

E – Casual labourers, unemployed, state pensioners. 13%

• Age
• Gender

Representation

• Music
• Central image